Geer Wade Wine Club

Geerlings & Wade, Inc. is a direct mail and Internet retailer of imported and domestic wines and wine-related merchandise to individual consumers. Through frequent promotions to existing and potential customers and through an e-commerce Websites, the Company offers wines selected on the basis of their quality and price characteristics. Sales levels largely depend on response rates to and circulation of house mailings, catalogs and Huib Geerlings' letters, which are product offerings sent via the United States Postal Service to existing customers, house e-mails, which are product offerings sent via e-mail to existing customers and acquisition promotions, which are product offerings presented through various advertising media to potential customers. 

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