The concept around SLAPPA was based on the lack of top quality storage cases for CD's. Company president, Dominick Martinetti, created and patented the revolutionary d2 pocket system. The d2 pocket system is the first solution in home and portable CD storage that enables users to store discs and disc covers (liner notes) in dedicated layered pockets, and discard plastic jewel cases. SLAPPA HardBody PRO cases were designed around the d2 pages, with the intent of offering the ultimate protection for digital media.

When SLAPPA launched the HardBody PRO line in June 2003, it was met with great enthusiasm. SLAPPA was immediately adopted into niche audiophile circles and the DJ and Pro-Audio world. The company was winning praise from its first customers and audiophile publications, and it was at this time the company recognized it had a unique formula for success.

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